By Filiberto Amati
Genre: Nonfiction, Business
Co-creation is an umbrella concept for many diverse disciplines including marketing and branding. Co-creation is a new way businesses are innovating their creative processes. This book aims at providing the reader with the tools to understand co-creation, by providing a simple yet powerful framework to ask the relevant questions.
Successful innovation challenges and changes the rules of the game in a sector, so to be ready for that, a business owner needs to be open enough to challenge everything he or she knows. Even better if one goes through the process together with customers and consumers.
Filiberto Amati is an international business marketing expert, branding guru, small business management consultant and founder of Amati & Associates. (www.Amati-Associates.com).
Link to purchase: https://www.createspace.com/5042474
Twitter - @filibertoamati